Entertainment Media Publishing and Distribution

Sarah Finger
Company: Live Nation Inc.
Job Title: Marketing Manager Midwest Music
Primary Venue: House of Blues - Chicago
Focus: Show Marketing




Background
Home Town: Cincinnati Ohio
College: Ohio University 2002
Career Focus: Music Industry Show Marketing
Career Goal: VP of Marketing


Prior Jobs (Fox Theater -Boulder, Colorado)
*Office Manager
*Show Marketing Manager
* Talent Buyer

Sarah Finger Responsibilities at Live Nation
- Marketing House of Blues Chicago Shows.
- Ad plan for each show.
- Work with artist agent on how to market the show.
- Work with local radio on ticket giveaways.
- Contact media about covering the show and doing reviews.

Sarah Finger Decision Making at Live Nation
Where to spent the money in the Ad plan.
- Radio
- Print Ad
- Online Ad
- Mobile

Adam - Where is the future of show marketing going?

Sarah F. - More shows will be advertised online and we will
pull back print ad’s because fewer people are reading newspaper.

More use of free online advertisement with FaceBook, Myspace and Twitter will be unitized.

Adam - What is your outlook on record labels?

Sarah F. - They are not dead yet and bands still need them to get their songs on the radio. I work with radio all the time when making my ad plan for a show. They do great ticket giveaways and plug the show.

Entertainment Media Publishing and Distribution (PDF)