Business Storytelling & Brand Development

Founded in 1992 by: Isaac Tigrett
Headquarters - Los Angeles, CA
HOB is a public company, owned by Live Nation.
Stock symbol: (LYN)



With House of Blues being owned by Live Nation, which is the worlds largest live entertainment company, this puts the House of Blues at top for the live entertainment market. Globally, Live Nation owns, operate, have booking rights for and/or have an equity interest in more than 155 venues, including House of Blues® music venues and prestigious locations such as The Fillmore in San Francisco, Nikon at Jones Beach Theater in New York and London’s Wembley Arena.


Advantages New Brand Story
Increase Revenue
Create New Jobs
Give Back To The Community
Increase The Brand Value

Mission Statement - “To create a profitable, principled, global entertainment company to celebrate the diversity and brotherhood of world cultures, to promote racial and spiritual harmony through love, peace, truth, righteousness and non-violence.”

Archetype - The HOB is first “The Creator” archetype then “The Jester” because they create a safe environment for the guest first, and then let them have fun. The founder Isaac Tigrett believed in treating everyone as equals I feel the brand consistent archetype is the creator. Although the House of Blues has diversified over the years it continues to be a celebration of the Blues and its offspring just as the creator, Isaac imagined. "Unity in Diversity"

The Creative Genius Story
In 1947, Isaac Tigrett was born in Jackson tennessee. at the time jackson was 90% African-American and very much a segregated community. He grew up in a very prestigious well to do business family. Isaac’s father was involved in politics and was an inventor of products that he would patent and make lots o money off of. Growing up in the South, gospel music, the blues and rock ‘n roll. Isaac move to London in the 60’s to be with his dad after a difficult divorce. In 1971 Isaac partnered up with Peter Monton and open the first Hard Rock Cafe, Isaac was only 19 years old. He wanted to create a place where people could come enjoy a burger and beer and appreciate great music. Isaac also be came vary spiritually connected to a religious icon in India. He met Sai Baba in 1973, when he was called upon to speak to Sai Baba. It was through Sai Baba that Isaac developed many of his creative business ideas and most importantly the concept of House of Blues. Isaac would meditate using the Vedic Principles (Sathya, Prema, Shanti, Dharma, & Ahimsa). In 1992 Isaac opened the doors to his vary first venue, in Cambridge, Massachusetts. Sai Baba thrive in the venues just as they did in Hard Rock Cafe. In 1999, after opening seven successful venues, Isaac stepped away from the HOB Company that he had masterminded. Today if you would ask ask Isaac what was the biggest lesson he had learned from his business career. Isaac responded by saying that the greatest lesson was similar to that of his father saying “Never miss the chance to be kind”.



New Brand Story

House of Blues “Come and Learn the History of The Blues”

In 1947, Isaac Tigrett was born in Jackson Tennessee. at the time jackson was 90% African-American and very much a segregated community. He grew up in a very prestigious well to do business family. Isaac’s father was involved in politics and was an inventor of products that he would patent and make lots of money off of. Growing up in the South, gospel music, the blues and rock ‘n roll. Isaac move to London in the 60’s to be with his dad after a difficult divorce. In 1971 Isaac partnered up with Peter Monton and open the first Hard Rock Cafe, Isaac was only 19 years old. He wanted to create a place where people could come enjoy a burger, beer and learn about blues. After opening his first Hard Rock Cafe Isaac This is where he got his idea about opening a venue where people can not only see concerts and eat good food, but take classes about Blues history. After opening the first House of Blues in Cambridge, Massachusetts. Isaac stepped away from the business. Now the House of Blues is worldwide know for a place where you can study the history of Blues. Come inside the feel the blues.

Advantages New Brand Story
Increase Revenue
Create New Jobs
Give Back To The Community
Increase The Brand Value

Business Storytelling & Brand Development HOB (PDF)